iMad is a rapidly expanding seller and a certified service provider of and for Apple products, with showrooms in Katowice, Krakow and Warsaw. The philosophy of its founders can be described as an obsessive fixation on perfection of every detail of their business – starting with range, the best customer service, and most thoroughly conducted services.

Our task was to rebrand and relaunch its visual identity so that while still referring to Apple’s ascetic visual language, the brand itself would gain its individual character. Changes in company’s visual language occurred simultaneously with its overall transformation, which incorporated the expansion of its offer and range.

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